We’ve been talking about it for month and now it’s finally here. The Electric Witches of Hackney have arrived and they’re more than we could’ve ever imagined.
Inspired by Boy George, ’90s rave culture and Victorian detailing, Miista’s Autumn/Winter 2012 collection is dark, androgynous and amped up by serious punches of neon. We’ve gone back to our roots; our Spring/Summer 2012 collection was much more classic and feminine than our previous work, and now we have returned to the dark side. And this is communicated quite clearly through the lookbook we have put together. Pale, haunting faces grace the pages as we follow a coven of Electric Witches through the industrial but peaceful city of East London. Their witchy wardrobes leave no detail unattended — head, shoulders, knees and toes are all done up. And WOW can these ladies wear our shoes. We are so excited to be finally releasing this lookbook, we are beyond proud of this collection and this editorial by Saga Sig haunts our dreams.
Saga has been with us since the first lookbook for our Spring/Summer 2011 collection and she once again brought along Raven aka Hrafnhildur Hólmgeirsdóttir, the incredibly talented Icelandic stylist who is responsible for some of Bjork’s coolest looks as well as the styling in our LIVE FREE RIDE HARD lookbok. Watching the two of them work together, Saga and Raven, is quite the experience. Raven brought along three or so trunks positively overflowing with gorgeous vintage and designer pieces. She has such an eye for what the camera will really respond to, and quickly brought three spooky ladies to life complete with inky lids and gold armored lips courtesy of makeup artist Bea Sweet. Our supernatural romp through East London featured a Jeremy Scott structured metallic jacket, a Hildur Yeoman headpiece, Charlie le Mindu dresses, among other gems, and so many of our AW12 styles. Below you’ll find our experience with this group of otherworldly ladies, enjoy!
We photographed the exploits of a gang of Electric Witches. Silver chains and crosses dangled from their sparkly black nails as they sprinkled magic about our dear city. Their eyes moved calmly under dark swept black lines. They pursed their green and yellow mouths as we insisted upon documenting their every move. We watched, attention rapt, as they showed off their wardrobe, each look more intriguing than the last. Gold exoskeletons with peaked shoulders protected them, dog collars with extra long spikes decorated them and their Miistas carried them.
We followed them as they roamed from rooftop to roadside, haunting the streets with their black magic and dark beauty. We first caught sight of them atop a building on Kingsland road. Hard to miss, they sauntered about in head to toe gold like intergalactic royalty. One’s structured gold hooded top complemented the other’s black and gold body suit, their clothing reflecting in the waning afternoon sun. A shiny black leather daddy cap told us they meant business. Their expressions communicated the same. But what business do Electric Witches have in East London?
And then the coven descended. Onto the cemetery, then the canal. They traveled, arms linked, with a shared stride so smooth they seemed to float across the earth. Their presence caused a stir — children shrieked, women stared. We learned more about them with each new look. A white lace turtleneck, a head of yellow roses. A skirt of royal blue hair, a metallic jacket. A cape of black feathers and powder blue fur. Their softer side shocked us more than the extreme looks. It was unexpected…These were strong creatures, but there was a gentleness present both in the way they interacted with one another and, in the end, the way they spoke to us. Initially cold and distant they warmed to us, and as they left us overlooking Regents Canal we couldn’t help but ask: what are you doing here? A half smile so quick it could’ve been a lie was all we got from the three combined.
Stylist – Raven
Photographer – Saga Sig
Models – Rory and Georgie from Profile agency, Sif from Models 1 Agency
Make up – Bea Sweet
Behind the Scenes Shots – Tess Joslin and Laura Villasenin