Our Spring/Summer 2013 collection ELECTROMANCER premieres today in this lookbook shot by renowned fashion photographer Philip Meech!
Our ELECTROMANCER collection draws inspiration from organic beings — think crystals, spores, minerals and the like — so for the lookbook we decided to showcase these themes. By overlaying the photographs with natural images, we’ve created an editorial that merges fashion and nature all while playing with another major element of the collection’s inspiration: light. For the shoot we collaborated with incredible high end fashion photog Philip Meech and then our in-house genius graphic designer Anthony Pepera went in with Photoshop after the fact and added in the organically inspired detailing. The result is so much more than we could have hoped for. Light and soft while still embodying the power of Miista, the images have a quiet, haunting manner and yet still manage to pop off the page. This is the first collection that we have used patterns in — all created by Anthony Pepera — and those dictated the pastel palette used throughout. The styling centers around basics, allowing the shoes to take the lead. Measured Madness is in full effect with the outfit combinations, highly varied hair styles and on point accessories.
We are so excited to present this project to you and cannot wait to hear what you think!
ELECTROMANCER styles have already started hitting the shelves with five styles available on our site and through many of our worldwide retailers. The rest of the collection will be arriving shortly, so keep your eyes peeled for more new Miista at the end of this month and throughout February. So here it is lovers, enjoy!
PHOTOGRAPHER: PHILIP MEECH
ART DIRECTION: MIISTA
STYLIST: SIOBHAN WITTER
MODELS: VITA & MARY
HAIR: MARC RAMOS
MAKEUP: KIM KEIFER