Farhad Moshiri is a multi-media artist who juxtaposes the unexpected in a way that speaks to the fundamental nature of our core design concept of Measured Madness.
Moshiri is an Iranian contemporary artist who lives and works out of Tehran. Held down by no one medium, he explores a wide range of visual technique while investigating the relationship between old and new, the Middle East and Western culture, pop art and the classics, religion iconography and cultural symbols as his work naturally vacillates between traditional form and contemporary culture. Having studied in the US at Pasadena’s CalArts before moving back to Tehran in 1991, he is in a unique position to compare the two cultures in a discussion the looks at the overlay between Western images and that of his home country. Known for his ironic hybrids, he injects his pieces with a healthy dose of both kitsch and pop which often ends up as a commentary on Western pop culture and the growth of consumerism. His wide range of influence includes conceptual and pop art, comics, advertising, classic portraits and religions icons which he then places within an equally wide range of framing, from painting to embroidery to furniture.
Some of his most famous pieces are painted jars formed to look like 3-D objects which overflow with popular foods, drinks and desserts, the body of which is scrawled across with elegant calligraphy. These have become a trademark, signature pieces that exemplify his technique of making the ordinary extraordinary. Moshiri is said to have strong influences outside of art, looking to day to day life for inspiration he manages to retrieve the everyday objects and convert them into something so much more. The Perrotin Gallerie describes a general feeling of displacement in his work. This is shown in both his extraction of the ordinary into his deeply meaningful work, as well as the discussion he maintains on the relationship between his culture and the domineering culture of the West. His work breaks down the barriers between the two by focusing on the similarities rather than the differences, thus creating a storied commentary.
We’ve included some of our favorite pieces from his hefty oeuvre and we definitely recommend checking out more of his work online.