The war against minimalism is on and House of Hackney has certainly won the battle in Shoreditch.
We got our first glimpse of the interior of this interiors (and a few exteriors too by way of clothing) shop when one of our very own Miistas modeled at e8 Roost just last week. Georgie came back with tales of what she affectionately referred to as “print porn” and of course our interest was peaked. The entire place is wrapped in eyecatching wallpapers by the one and only House of Hackney. House of Hackney is somewhat of an enigma — Susie Bubble describes its wares as interiors led fashion slash fashion led interiors, which essentially means all of this is tied together by their fabulous prints. From classic to wildly over the top, HOHackney offers everything necessary for the perfectly kitschy homestead — even if you want to leave out the kitsch. Obviously we’ve all been noticing a resurgence of print popularity, with pattern mixing being all the rage, and HOHackney brings the whole idea home. Literally and figuratively. And as a little side note, have all of you been seeing banana print ev-er-y-where? We can’t seem to escape, which means banana/palm is totally the new floral. Get ready.
House of Hackney was founded by Frieda Gormley and Javvy M Royle only two years ago and the so fresh and clean shop that’s just opened is their flagship. Aptly located in Hackney, the shop is one of many that’s proving to make Shoreditch the place to be in London these days. East London is coming back y’all! Anyway, both founders came from fashion backgrounds but began with interiors for this particular venture. The clothing, somewhat of an after thought but like Lebowski’s rug proving to really bring the room together, is the cherry on top of this super interesting brand. The keynote item is their super luxe, room-making wallpaper available in a slew of gorgeous prints ranging from Palmeral, that palm print that we can’t seem to escape, to Flights of Fancy, a smorgasbord of fancy feathered friends, to Dalston Rose for the prim and proper type. It doesn’t end there though, the array of printed products includes pillows, linens, china, curtains and fabrics and extends to clothing and bedsheets as well. One stop shopping for print lovers everywhere!
If you aren’t near the hipster mecca of Shoreditch hit up their heavily stocked online shop for all your print happy needs.