Our agent in Germany is rad.
On German soil, Christian Ast is Miista. The founder, owner and an acting sales agent of Agentur CAST, Christian is helping us become a hit in his homeland. And can we just tell you — he’s a major hit with us! The Miista love affair with Germany runs deep, there were discussions as recently as last month about moving HQ to the ultra-cool Berlin — a city with totally eccentric culture, unbelievable street style and rent that makes us want to die when we think about how much we dish out a month. It thus very clearly follows that a place cool enough to create Berlin would also give us Christian. Aside from working his way into our hearts, Christian has been working in the footwear//lifestyle industry for the past 15 years. His career path is straight out of a Retail Management textbook: start on the floor and quickly work your way up to head honcho. After making the leap from Levi’s store manager to sales rep at Nike, he scaled the corporate ladder, taking internal promotions and eventually leaving to become Head of Wholesale and ultimately overall Sales Director for the footwear company flip*flop (which actually makes really cool shoes and not a single flip flop.) Dear Christian was too humble this afternoon to tell us all the details of how he’s awesomely conquered the business world and began his own empire — he claims to be bad at selling himself, but, hello, Christian we know you can sell anything! So anyway, through a string of events that we can only imagine involved business dinners at fancy restaurants with Claudia Schiffer and top secret meetings with other international men of mystery, Christian began Agentur CAST. Other tidbits about Christian? He’s a basketball player, loves snowboarding and is a super talented painter. He sent us a couple of his early works from the ’90s and we were so impressed — especially because typically those who excel in the business arena tend not to have particularly high levels of creativity, but there you have it: when most people are left or right brain dominant, Christian uses the whole damn thing.