April 23 / Uncategorized

Miista X Solestruck: The Witch is Back

THE WITCH IS BACK. We are partnering with Solestruck to bring you our biggest contest yet.

Recently we were chatting with the marketing director at Solestruck, trying to figure out what to do for our next collaborative contest. We rattled through the typical options and then out of nowhere Solestruck blew us away. Why not a shoebox design contest? In this ingenious competition, we ask that all of you come up with a box design that plays on our Fall collection ELECTRIC WITCHES — the best of which will actually be put into production and used on a limited run for Fall deliveries. This is major. On top of artistic fame, the winner will also receive three pairs of shoes, a feature on both our blogs and an insert will be made to go inside each of the shoeboxes delivered to our customers detailing the artist and their inspiration. So let’s get down to the nitty gritty.

All submissions must be entered by MAY 17th 11:59PM EASTERN STANDARD TIME. We cannot accept late entries due to the time sensitive nature of the project. With the winning submission being used in production, we will need everything in on time in order to use the box for Fall deliveries of Miista. You have complete creative freedom: we want you to go crazy with this and give us a unique idea. Submissions can be completed any way you see fit — Photoshop, Pagemaker, or you can do this by hand and scan it in (300 dpi minimum please.) For inspiration, both Solestruck and Miista have put together Pinterest boards to give you an idea of the type of themes involved in the collection. You can check out ours titled ELECTRIC WITCHES INSPIRATION and Solestruck’s is called ELECTRIC WITCHES. Alongside your box design, we ask that you submit both a short (200 word max) description of your work and a Pinterest board to serve as visual direction and to tell the story behind your creation. For the box itself, Solestruck has provided a box template for you to work with — you can download the pdf here. And be sure to read all the rules and guidelines that are included as well!

Once you’ve completed everything (box design, Pinterest board and written description) you can send it all to contests@solestruck.com. We’ve already told you about the 1st place spoils, but we will also be awarding the 2nd and 3rd place contestants with a pair of shoes from the Miista Fall collection. We are so beyond excited to see your entries, we can’t wait to see how you interpret ELECTRIC WITCHES! Oh and please keep in mind, we don’t want to see any literal interpretations — black pointy hats, pumpkins, mean black kitties, wart adorned noses…this is not the direction you should take. Use the Pinterest boards we’ve made as well as the mood boards included below to direct your thinking, but do not be afraid to think outside the box! We want you to include your personal style and creativity in this, and be sure to consider both the Miista and Solestruck brand while you’re creating. For more information on Miista visit our website and have a look around! We’re a very open minded bunch and we respond very well to the innovative and unique, the beautiful and bizarre, so have at it! We’ve also just recently shot a lookbook for our ELECTRIC WITCHES collection in collaboration with the photographer Saga Sig and stylist Raven, who frequently works with Bjork. You can check out our behind the scenes images here and keep an eye out for the finished product coming soon! We really went above and beyond with this one, so we hope you’ll do the same with your design!

Be sure to check out the Solestruck blog for all the important details and if you have any questions you can email us at info[at]miista[dot]com!

Fall moodboard

Fall moodboard

Fall moodboard

Behind the scenes at our ELECTRIC WITCHES shoot

Behind the scenes at our ELECTRIC WITCHES shoot

Behind the scenes at our ELECTRIC WITCHES shoot

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