“I never intended to start a revolution. I only came to Paris with the intention of showing what I thought was strong and beautiful. It just happened that my notion was different from everyone else’s” Rei Kawakubo
The inspiration behind the creation of Miista is varied, but there is one concept that has pointedly impacted our direction: Postmodernism.
Looking back at the fashions of the 1980s typically results in a shudder, a sigh and a hope that the worst of it won’t cycle back into current trends. Of course most of it has come and gone already, and will most likely be back again, but there is a certain piece of this decade that was so entirely radical, innovative and fashion forward that it seems to transcend the trends that are identified with the era, existing timelessly in a class all its own. So let’s all take a moment and pay homage to the Japanese and their avant gardism.