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June 10

E8 by Miista Pop-Up Store Grand Opening

By Oriana Kubinska

 

‘Glancing in her rearview, she tastes the scent of the music on her tongue. The electric current of that festival bass thumps through her chest as she cruises toward the entrance. She tips her head back and puts her biggest, roundest sunglasses on. She mellows out, serene but ready, as one trip is behind her, and another lies in front.’

***

1Yesterday we had the coolest launch party for our fusion line. Our little sister brand E8 by Miista celebrated an opening of her first POP UP STORE at the heart of Shoreditch... and all the Londoners were invited! 

Unless you've been living under a rock, you've probably heard about...
E8 by Miista is a conceptual footwear brand from Miista’s designer Laura Villasenin. Inspired by East London style, and aptly named after the postcode where brand was born, it brings the feel of East london culture to the fashionable masses.

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That’s why choosing our pop-up destination at BOXPARK was a no-brainer - East London has been a birthplace and incubator for the most provocative and inspiring ideas in fashion, culture, and art. This pop-up store will show you a little piece of us and our dreams!

2Ori (Digital media coordinator) helping Sam(graphic designer) a lot...team work, lol.

hmVALENTINA sandals from E8byMiista's second season, elevated on the natural wooden base(!) is what we like to call a Summer camp Geisha Shoe. But don't quote me. 

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Blasting Jamie xx “Good Times” in the background while the small (it's called a Box Park for a reason) but shapely vicinity buzzed with fashion bloggers and locals. 

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Summer vibes resonated throughout the entire night while we all drank pink champagne and Dalston Cola: our partners in crime when it comes to e8 cheeky events. Eventually our team were forced to stand on the streets as more people piled in.

teamLaura Villasenin (Founder, Designer, mama bear) with her team. Butter wouldn't melt, eh! Don't get fooled by these innocent faces, we're here to make a scene!

E8byMiista leads the way in fast fashion, but remains ahead of when it drops on the blogs. E8 is vintage paired with trends, but is always the life of the party.

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Using playful materials, cute trims and statement silhouettes, E8 wants to bring bold ideas to your wardrobe.

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We are thrilled to invite you to be a part of this collection: TRIP. For two weeks you’ll be able to check out some rad shoes, and live a little that ‘unmeasured madness’ life.

9Ellie Sandal: perfect summer shoe for all the fashionable vegans out there. You can find a lot of leather-free options in this collection. We want to give you a choice. 10

11There's a Unicorn in town..
A hand made unicorn bike. Yeah.. this pop up might be actually more crazy than we are. But we're hooking you up, anyways. Just remember, she's only stopping for two weeks though!georgie Georgie Bee(designer) riding a Shoenicorn like it ain't no thang.

13So without further ado, our little sister is here and ready to rock. Check her POP UP STORE while you can and let your cravings run wild.

E8 by Miista POP-UP will be live for only two weeks! Opening hours for the store:

Monday to Saturday: 11-7
Thursdays: 11-8

Sundays: 12- 6

If you're not in London and you are probably feeling a lil left out cause you won't get to ride on our unicorn bicycle or buy our fun shews. 

No worries, you can still purchase the whole 'TRIP" COLLECTION at: MIISTA.COM

 

Love,
Miistas xx

 

 

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