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June 16

Style Heroine: Miroslava Duma

By Miista Blogs
Street style in the former Soviet Union is owned by four women affectionately referred to as 'the Russian mafia" and Miroslava is their breakout star. Miroslava, aka Mira, is the daughter of a Russian senator as well as the founder of fashion news site Buro 24/7. She and her crew have reinvented Russian style both at home and abroad -- effectively squashing any preconceived notions of their homeland's fashion sense. Russia's style has long been pigeonholed as "tight and bright," pushing a kind of spandex-y, Eurotrash idea of national dress. But no more. The Russian mafia ladies dress impeccably well and are staples at all the most fabulous of fashion events. Prior to 1991 and the collapse of the USSR there was no fashion to speak of; no glossy magazines, no glitzy department stores. And then once the fashion revolution happened the natives went crazy for international designers, often choosing the most flashiest pieces with gold glittery labels and large ostentatious furs. And now another revolution has taken place -- Russia is developing its own fashion industry. More and more new designers are coming from the country. In a concerted effort to move away from the tacky look they're known for, the favored styles veer on the more classic end of the spectrum, but never without a bit of flair. And Mira is always one for flair.
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