The Fashion World Needs Surreal Toilet Paper humour
If we were to say that Kenzo
are ‘the shit’ to Maurizio Cattelan and Pierpaolo Ferrari’s Toilet Paper
we would mean it in a purely complimentary way. The fashion house, Kenzo was founded by Kenzo Takada
in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where Takada sold his handmade women’s collection. Fast forward to July 2011 when the creative reins were handed over to Humberto Leon and Carol Lim founders of Opening Ceremony
who have swiftly reinvigorated the Parisian fashion house by retaining the key elements bold and bright pattern and prints but injecting some much needed fun and contemporary chutzpah into the brand. With Opening Ceremony as their blueprint they’ve also introduced some typically postmodern creative collaborations from retail collabs. with Vans and New Era, tie-ins with indie films like Harmony Korine’s Spring Breakers (Day-glo pink balaclava anyone?) to perhaps one of their most potent collaborations with maverick image makers, artist Maurizio Cattelan and photographer Pierpaolo Ferrari of Toilet Paper magazine. Toilet Paper a bi-annual, picture based publication. It’s a primordial soup of activity where images collide with each other and reveal visual contradictons to create a narrative around a theme such as love or greed out of which a magazine is made.
The magazine is intentionally fickle. It has all the production and stylistic cues of a fashion mag and yet its content feels like crafted stream of consciousness, as Cattelan explained to Maria Lokke for the New Yorker in 2011: “... as we start, we move like a painter on a canvas, layering and building up the issue. We always find ourselves in a place we didn’t expect to be. The best images are the result of improvisation.” The magazine name seems so perfect for our seen-it-all, had-it-all, cynical Western society and offers countless opportunities for scatological puns and dirty humour.
From their first foray together in Autumn/Winter 2013 to the latest Spring/Summer 2014 advertising the collaboration between Kenzo and Toilet Paper results in images that skew away from the norm and offer up instead a Surrealist playground inspired by the crazy, capricious world we live in. And if you're left wanting more - now there's a book, called Kenzine
after the Kenzo blog... A/W 2013