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March 13

Jeff Luker's Americana

By Ella Miista
Jeff Luker's photography is the kinda stuff that makes you fantasise of an American road trip. You know, one where you go through small towns, drink milkshakes at roadside diners and stay in the kind of motels you can drive right up to the door. It's like a teenager's American dream. The photographer himself has an interesting backstory. He speaks of photography as a cathartic experience. Taking pictures became a way for him to observe his own life as an outsider at an early age. Born in a rural New England town, he got his first part-time job at McDonald's when he was 14. He worked his way through a film degree and stayed living with his parents after graduating while saving up to move to New York. Interning here and assisting there, he was scraping by. Eventually his fascination with the West got the best of him so he packed his bags and made a move for Portland, Oregon. His daily menu consisting of rice and beans and his bed a trusty sleeping bag, he was still as skint as you can get. Living on food stamps isn't easy but Luker managed to save enough money to develop one roll of film each week. Again, his camera was his therapist. The joy of taking pictures was enough to get through the otherwise bleak time. Though he says he was close to breaking down more than once, his determination paid off. His work finally started getting noticed. He's now collaborated with the likes of Levi's, Urban Outfitters and Nike. Today based in NYC again, he's not convinced he'll stay for long. His heart is in the country, mind set on taking in the terrific landscapes. It's the untouched innocence and lust for life his photography captures. It's not the same in the city. We'll leave you enjoying the glory of Americana - gotta go back to organising our road trip! Follow Jeff on Tumblr or Instagram. He posts the occasional selfie there, too. A man after our own hearts. Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker Jeff Luker
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