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March 18

A Changing World, By Way Of Dating Apps

By Ella Miista
A few weeks ago a new dating app was announced. It’s called 3nder. The number three in the Tinder inspired name obviously signifies the amount of people involved in all the happy meets brought together by the app. “Threesomes made easy,” their tagline says. How easy? Can we incorporate it with our Google calendars? It's only then than we will truly be free of the hassle organising a ménage à trois brings upon us. Questionable jokes aside, it’s as if Tinder invented sexual liberation and one night stands. But, maybe in a way it did? Of course the sexual revolution of the 60s lead way. It changed our world and how we viewed sexuality. Without that, these apps wouldn't exist. But, even while the sex phobic Yayoi Kusama was orchestrating orgies, free love was never about having multiple sex partners and copious amounts of casual sex. Its purpose was to separate sexuality from the state. We're still not a hundred per cent there. Legalising same sex marriages and abortions everywhere is still a work in progress and it’s all necessary. It’s just as the hippies grew older, liberation as such kind of died. In a way how we look at sex is still stuck somewhere a few decades back. Tinder is changing that. You know those pop-ups on adult sites that invite you to meet sexy locals? It’s not all spam. OK, so it's debatable whether those locals are as sexy as the ads imply. Nonetheless, people have been meeting strangers online for some casual no fuss adult fun for a while now. Just, until Tinder came along, it wasn’t openly discussed. There were no Guardian articles or College Humour videos on people meeting through sexwithstrangers.net. Maybe the websites were too crass, maybe it felt too desperate. Whatever the case, it wasn't the kinda thing you'd jokingly discuss with the people you work with. All the same, you probably wouldn't discuss picking up some guy at a dimly lit Dalston bar either. Totally not classy, right? Online dating used to be the opposite of classy, full stop. Today it has become a multibillion global industry and an increasing number of couples first met on the Internet. About a third, in fact. Plenty of people still pretend they don’t want to be doing it but the social stigma around it is fading away. This paved way for sites like Grindr and its straight(er) sibling Tinder. They're the go-to apps for hook-ups and simple fun. Silly places to look for that special someone to grow old with and there are some horrible and hilarious things one can only find on Tinder but those apps serve their purpose. There is nothing wrong with that either! There can be a myriad of reasons why someone wouldn't want to have babies and share a mortgage with someone. Whether you want to focus on your career or just prefer South Park to human interaction, this shouldn't stop you from having sex. You know, the consensual kind, with someone above the age of consent and all. This is where Tinder and the likes come in as an interactive marketing campaign, here to change out perception. It's much more effective than a strategically placed billboard because it's not telling us something is acceptable. It's giving us the option to decide what is and what isn't - just like it should be. With every date we go on, we are changing these ideas. Not everyone is after notches on their bedpost but swipe after swipe, we are changing how the world views sexuality. It's kind of like moving towards the future, one app at a time. A kinda funny but equally creepy video by 3nder: A not yet classic fairy tale by College Humor: Still on a bit of a Salt-N-Pepa vibe at the Miista HQ:
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