Odds are you seen this colourful curly hairdo before. It belongs to Lizzy Plapinger. A woman of many talents, she runs the indie label Neon Gold and sings in the band MS MR. Between her busy schedule - of, I don't know, performing at Coachella! - she took some time to talk to us about her doings. What was your biggest concern when you were 18? Probably booze and boys, rather than a career, right? Well, not Lizzy. We are not questioning her ability to have fun - in case it wasn't clear, the girl performs at Coachella and runs a record label. She probably has more fun than most people could dream of. Rather, we're admiring the determination she must have had to launch a record label at such a young age. That is pretty impressive. Actually, everything about her is pretty impressive - her husky voice, her eternally cool style and that winning attitude that sees nothing stop her. To avoid writing something that sounds like an obituary, we'll have her do the talking now. Your label Neon Gold had such an amazing start with Passion Pit as your first release. How did you manage to attract the people you did, especially as you were so young?
We were 18 and sophomores in college when we started Neon Gold. Both Derek and I always knew we wanted to work in music and our dream was to start a label. When we found Passion Pit, who were undiscovered at the time, we knew that we might never get such an incredible opportunity again. We emailed and connected with them naively and we were lucky enough they were willing to take a chance on us! From there we just continued to look for artists we were excited about, the next being Marina and the Diamonds and soon after Ellie (Golding)
, who at the time were just stepping on to the scene. We were lucky that they trusted and believed in us. After our first initial releases bands, managers, labels starting coming to us because they liked what we were doing. What’s the band dynamic of MS MR like? How do you guys write music for instance?
I've found I always work well in a team, so much like Neon Gold I've found a pretty incredible partner with Max. This is both our first time making music in any serious way but there is a real musical connection and chemistry between us where we sort of complete the others musical thoughts. We're all about experimentation in the studio so a song could start any number of ways but usually either Max writes a track and I write over it, or I write an acapella track and Max then fleshes it out with production. It's a pretty incredible partnership. Are there any musicians/producers you dream of working with?
Absolutely! I've been a long time fan of Dev Hynes, Paul Epworth and James Ford and most recently been loving Ariel Reichstadt and Cashmere Cat. I would also love to sing with Drake and Mac Demarco. How’s your time split these days? Is MS MR your main focus, how much are you still involved with the label?
I'm lucky that I have partners for both projects but I've always enjoyed juggling a lot of and I have so many interests that it's important to me to manage it all. I don't feel like I have to choose between the two (each one informs the other so much!) and am appreciative to live in an age where it's made possible to stay connected to it all! In the near future, are you working on anything exciting to keep our eyes out for?
There are no concrete plans as of yet but I have always wanted to get into fashion and design - whether that is an extension of MS MR or on my own remains to be seen but there are endless possibilities and no lack of ideas or passion. Since you have a nose for new music - are there any lesser known bands we should check out?
I'm obsessed with 'This Time' by Prinze George and have recently fallen in love with this new band Crater. Not to mention we're about to release an EP with a new band out of San Francisco called Cathedrals who are amazing.
Prinz George - This Time
Cathedrals - Harlem
Blood Orange - You're Not Good Enough
Passion Pit - Sleepyhead
Maria and the Diamonds - I Am Not a Robot
Wolf Gang - Pieces of You
MS MR - Hurricane
MS MR - Think of You
Featured image via Nylon Mag