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September 26

MIISTA x WILDFANG - Competition Time!

By Ella Miista

We work with a lot of amazing shops all over the world, each of them the kind we'd love spending all our hard earned cash at ourselves. Wildfang is one of them - it's such a great store, run by such amazing people. To celebrate our mutual love – and naturally to spread the love! – we've come up with a little competition idea.

It’s all very straightforward – just pick a pair of Miista shoes from Wildfang and post your favourites on Instagram. Tag @miistashoes and @wearewildfang and then add the hashtag #ineedasolemate so we’d find your entry. That’s it really! Make sure to set your Instagram to public so we could see your pictures. The competition is live now and runs until Thursday the 2nd of October. Miista and Wildfang will each pick one winner at random.

win

We’ve also done a little Q&A with Portland’s coolest tomboys – Emma McIlroy, the CEO and co-founder of Wildfang, Julia Parsley, the director of operations and co-founder, and Taralyn Thuot, the creative director of the company.

Wildfang is described as “where tomboys call home”, what does that mean to you?

Emma: Tomboys come in all sorts of shapes and sizes. She’s that girl who is bold and brave and carving her own path. She’s been known to raise a little hell on occasion; and most of all, she doesn’t take herself too seriously, she’s a lot of fun to be around. We all really resonate with her and we wanted to build a home for her.

Taralyn: We see tomboy as a style and an attitude. Emma speaks to the spirit, and the style is just as fun to play with. Menswear inspired is really sharp, yet incredibly broad. Tomboy style ranges from utilitarian to rocker, from athletic to urban.

You also describe yourselves as stealing from the boys — which man’s shoes would you most like to steal and why?

Julia: Oh, I know! I want Michael Jackson’s slip-on loafers. And I’ll rock some white socks with them.

Emma: You know I’m gonna steal Keith Richards’ classic rocker boots, thank you very much.

Taralyn: I would probably steal Pharrell’s — he’s a style addict who rocks a different look daily. I think I would get the best bang for my theft with his closet. Ha.

miista1

We hear you have a store in PDX, can you tell us more about that?

Taralyn: We built the store because so many of our Portland customers wanted it. We were inspired by the spirit of the tomboy and wanted the space to be really bold, fun, and interactive. We worked with over 12 local artisans to bring the space to life — it took a village and was a labour of love. We have an amazing treehouse dressing room, two swings that hang from the ceiling, and a 20 foot carving wall. We’d love for you to come visit.

Taralyn: You guys need to come join us for a paper airplane competition and a PBR! There’s always fun to be had at Fort Wildfang.

So, what’s next from Wildfang?

Emma: We’re excited about bringing the Wildfang brand to more and more badass ladies. You can expect to see more amazing content, a few big brand collabs with cool partners, an awesome Spring/Summer ‘15 collection and maybe even some more Wildfang boutiques popping up around the USA… but if I tell you anymore, I’ll have to kill you.

Taralyn: Basically we’re planning tomboy world domination. JK! (Sort of…)

miista2

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