Let's be clear on one thing - we bloody love Instagram. It's an endless source of entertainment and inspiration. I could easily spend an evening laughing at inappropriate jokes
or getting lost in beautiful photography. This time around it was drawings that got me hooked, by none other than Georgina Kreutzer
. The ridiculously talented Australian drew a picture of Miista shoes and then next moment I'm 30 weeks back in time browsing through her feed of wonderful, wonderful
illustrations. It was a no brainer to get in touch and find out more about Georgina. You live on Australia's Gold Coast with Sydney next on the agenda - if we came to visit you for a day, where would you take us?
Only a day! I would make sure you don't waste those precious hours doing anything mega touristy, and bring you back to nature. The Blue Mountains west of Sydney are incredible and conveniently close for visitors to the city. But I grew up on the North Coast of New South Wales - the region has so many hidden gems; waterfalls, sub-tropical rainforests, miles of untouched beaches. I know it well so I'd take you there. How did you get involved with art? What made you pursue it as a professional?
Nothing makes you feel more genuinely happy than doing anything you truly enjoy. I got involved from a really early age - my mum and her mum always loved art so I was surrounded by the talent, energy, and materials. I've pursued it because I enjoy every second I spend doing it - simple as that. Georgina wearing Miista Catrina. You've a degree in architecture and are now starting a masters next year. How much is architecture a part of your life? How does it influence your artwork?
This is interesting because in theory art and architecture are so related yet as an archi graduate you are shown how contrastive they can be in practice! Architectural design is bound by regulations, environmental factors, the extent existing technology allows us to realise our vision. The best architects use those obstacles as design opportunities, but in many ways your creativity is still curbed. In an entry-level architect's role (where I'm at) you spend plenty of time dimensioning building elements, correcting them multiple times later, waiting for large CAD files to load up - all like a tape on repeat. When I'm home and can sketch down anything and there's no client or council emailing through changes - I love that. I'm finding the balance between architecture as an ambition and challenge, and art as a passion and escape. How do your surroundings inspire you, both in terms of people and architecture/design in general?
Because I'm from a toy sized country village and grew up in just a slightly bigger town, for a long time my inspirations mainly drew from nature and the unique place I lived (it was an organic coffee farm close to Byron Bay). The North Coast has a reputation for being caught back in the hippie era - think crystal shops, vegan cafes, and a lot of environmental rallying. A town close to where I lived is famous for an annual cannibis law reform festival MardiGrass. I moved to a beachside apartment on the Gold Coast to study architecture and noticed my interests transition to include more people and fashion. Really looking forward to seeing how Sydney is as an influence. You mention wanting to make a positive impact on society with your work. How do you see art or architecture achieving this?
There are so many ways architects can make a positive impact, and on a global scale. I'm interested more specifically in sustainable architecture, which without need for explanation is beneficial beyond society per se. I want to be involved with distaster relief projects and housing for developing communities down the line; being involved with Rotaract (a youth professional development/community service club) will spark that opportunity many times over. There are endless ways to lend your expertise. Designers that come up with the most elaborate ideas, let's say in fashion, often wear very simple styles themselves. Are there parallels in architecture? How would you see your dream house?
Ha! I love this. There are certainly parallels, but not in every case. Anna Wintour swears she would never wear head to toe black, just to break that stereotype. But I definitely love the idea of a brilliant architect making a home of something refined and modest, and I've certainly come across it many times. I suppose plenty of people might assume architects are predisposed to aspire to live in design-magazine calibre houses. The prententious kind, though - overdone ultra-modern or excessively grandiose. Some of the most ostentatious McMansion style houses would feel the coldest to live in. Good architecture shouldn't focus on the extrinsic features of the structure but the quality of the space within it, and relies on how creatively the architect has attacked design challenges. Aesthetics will follow if the architect knows their job. On the other hand Zaha Hadid's home is a pared-down version of the neofuturist designs synonymous with her name, and Frank Gehry's house reflects the design chaos prevalent in his firm's work. But in contrast again the Gehry Partners' design office in Los Angeles is a pretty uninspiring box - dull enough that the only place to view it on the net is in Google Street View.
I'm certainly looking forward to designing my own place, it will be a fusion of styles that harmonise well. If I could do it now it would be contemporary Scandinavian and chic industrial. Most importantly it will be a walkable distance to the beach. Your illustration work ranges from sweet and feminine to hyperrealism. How do your drawings happen? What's the process from coming up with the concept to the final artwork?
I am just about past the proverbial ten thousand hours to master it but there's zero chance I'm a master by any stretch of the imagination. Hyperrealism is fun and therapetic because you spend hours listening to favourite albums (plenty of Alt-J & Chet Faker right now) searching for every detail but applying a flair to it; I usually use a lot of colour accents, particularly blue. Some of my work results in a memory-like Polaroidy quality depending on the media used. There's no singular process for me right now, concepts can strike at any time of day. Who is Georgina when she's not working?
Frequent shopper at the local whole foods store, rainforest walker, tea drinker with my parents discussing design, ideas, life. And when I'm not trading cash for travel, organic coconut oil or pencils it's shoes - biig shoe collector.
Get her prints here