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May 21

Declare Your Independence

By Ella Miista
Mark down Thrusday 28th of May in your calendars! It's Fashion Independents' Day - a day to celebrate the independent retailers across London, organised by frockadvisor, an app launched by Brendan Courtney and Sonya Lennon. The idea of the app is to connect fashion lovers with the best independent boutiques. See something that you like? Post a photo of it and those boutiques will let you know if they have something similar in stock. Talk about a tailored experience. To celebrate the app's launch, shops across London are declaring their independence - Miista included. As part of #FIDAY celebrations, we'll have lots of treats and surprises at the pop-up. We're talking drinks and discounts - what could beat boozy sale shopping? As a part of it, frockadvisor is holding one very fashionable grand prix. Eight of London's coolest fashion influencers will be on a race through London's indy boutiques, taking selfies and posting on social media. Whoever trends the highest is the winner. Amongst other crusaders, Miista favourites Susie Bubble and Zoe Hardman are taking part. Make sure to make your way down here - we're open from 10am until 8pm at 30a Redchurch Street, ready to welcome you with those drinks and discounts!

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