Tales of Retail: Antonella Boutique
Antonella’s e-boutique and physical boutique in Greece feature a contrast between artful clothing and sculpted shoe silhouettes. The physical store, based in Heraklion, Crete, has been open for just over two decades now and have become a fashion forward store inspired by realistic style with an edge.
This family business established in 1994 and since then has created a puzzle of unique and unconventional pieces that always challenge and inspire customers from all over the world.
We were lucky enough to sit down with Antonella herself - the brains behind the operation - to chat shoes, shops, and customer service.
Job role: Co-owner and buyer
Style icon: My style icon is every woman who shines with her attitude and her style simplicity.
Your vice: Don't have one.
Favourite blog: I always enjoy a Man-Repeller post
Favourite song right now: My Home by IGIT. It gives me a good vibe before and after work.
Staple in your wardrobe: Whites.
Coolest tattoo you’ve ever seen on a customer: Generally speaking, I like small and linear tattoos.
Best New Year’s story: I became Mama, the greatest [thing that] ever happened to me.
Best breakfast you’ve ever had: It’s always where and with whom you have it.
Best view in Greece: At South Crete where wildness and endless blue meet.
What’s your life slogan? Dream Big.
Who is your style guru? Coco Chanel. Her spirit is timeless.
What do you find most difficult about retail? Always being at your best mood ever ever ever...
And the most rewarding? When your shop is getting a talk-of-town.
What are you favourite pair of Miistas from this season? Paisley Blue Pom, I always admire fun shoes!
What is your most embarrassing moment at work? A big cockroach on a jacket somebody wanted to try on. I laugh[ed] but back then I felt helpless.
Did you always want to run a boutique? If it weren’t [for] my mother I wouldn't go anywhere. She and my father started from a tiny boutique and I grew up like this. Now we are the best cooperators. Personally, I have changed the profile and image of our company and I feel pretty creative with what I do.
Any last words? Nope.