#HeartMiista on Instagram and watch our price drop!
Miista has launched a number of campaigns that mixed technology and media in new ways, such as #CheaperWithATweet. This featured a system where tweets of our products caused price decreases - for everyone - but with a twist. It was based on the influence of the person tweeting.
This festive season, we've taken our concept and adapted it to Instagram - our most important social media platform. By monitoring the number of likes, the prices of the shoes fall based upon the amount of love the photo gets. The idea is a fun alternative to a traditional Christmas sale, as it gives our community an incentive to work with other Instagram users to drive the price down.
Our sale will be on till the 30th of December, so show us some love on our Instagram @MiistaShoes
to price your favourite shoes with a like!