Head over heels: The short story of what Shoe Amnesty and Shoe-shaming have in common..
Remember that pair of shoes in your wardrobe? Yep, the ones that you never wore?
Donate your old shoes and we’ll give you 20% off something more exciting to wear this AW16. Here's the invite..
But first, STORY TIME! Ones cannot have too many shoes. Whoever said that definitely have not lived in my miniature apartment. Surprisingly, my tiny studio hasn't stop me from creating shoe collection that would put to shame Man Repeller's closet. I might be slightly exaggerating for the sake of this article.
(or not)I'm not a new Imelda Marcos but I am guilty of accumulating more than 30 pairs of shoes. Considering the fact that I work for a designer shoe company this number might not be graphic enough, but it's a decent amount. I mean, I'm not an octopus (or not even a blogger) and my boyfriend says that I'm one pair shy from a sheer lunacy. Probably he's jealous, but I trust him.
To entertain you with another example (and to make me feel wee better about myself) meet Laura, Miista's founder & designer and her collection. Her pile of shoes majorly consists of her own miista designs, no surprise there. She heavily enriched it with collection of rare items from all around the world. For her, shoes are not only the soul of any outfit.
Laura thinks of them simply as beautiful objects, maybe that's the reason she keeps on collecting them no matter what shoe size.
Laura proudly showing off her Etsy shopping basket...
Since we're an independent company (only 12 people on board) it was easy for me to investigate the rest of the team. Hey, it's not like I was asking about their zodiac sign?? The average turned out to be 50 pairs each. Yet I wasn't satisfied, I felt that there is an exciting world of shoe hoarders bigger than our Dalston studio...
So, I've reached out to the world of internetz and asked our followers on Instagram and Facebook page just one simple question.
How many pairs in general do you own?
The miistas (my touchy-feely way of referring to our customers) did not disappoint and finally I got my numbers straight:
I know what you're thinking. It is not the part when I share with you some holistic/horrific approach to your shopping. I do admire people with minimalistic approach (that would be my mum and I love my mum) but I'm not going to shame you for your decisions, or shoeshame* you. Why would I? I'm a what-sparkles-joy-keep-it kind of girl. From loafers to lace ups, over-the-knee boots to wedges: I just can’t get over the power and potential of what we wear on our feet. Give a girl the right pair of shoes and she can conquer the world blah blah, that's me. I want you to keep everything you love and what inspires you. Just get rid of the rest. In my case scenario that would be this pair:And if you want to join me, here's the exciting part (probably slightly less exciting then these sand trooper numbers from 1990 but still). All shoes will be sold at a later date to raise money for the Evening Standard’s Dispossessed Fund to help disadvantaged Londoners. There’ll also be celebs contributing.
It's a fancy affair, ya know. What I mean by that is a Miista's designer bin placed in front of our temporary store, to make donating process even more exciting. As if 20% off AW16 season wasn't exciting enough. On top of that, all the contributing parties will not only receive miista cheeky discount but this NOSHOESHAME Certificate, as well:
It's a subtle reminder that you can not only look good, but do good. And without pointing a finger: #noshoeshaming.
So darling get real: bin your shoes with us and start all over with Miista.
Bet you won’t pick just one favourite:*booom. And the hashtag was born: NOSHOESHAMING.
Miista Pop-Up will go live on:
1st of September and it will be open until the 24th of November.
For a celebrity sighting come to the Launch Party:
*September the 6th*
Starting from 6 till late!
See you on Redchurch!
READ BELOW FOR T's & C's
Charity Shoe Amnesty for the Evening Standard Dispossessed Fund
Miista Shoes is running a charity Shoe Amnesty to raise money for the Evening Standard’s Dispossessed Fund.
A recent survey found that over half of women and men in the UK have several pairs of shoes in their wardrobe which they have hardly ever worn, and we are asking you to give these good quality unused shoes to our Shoe Amnesty.
The nearly new shoes will be put up for auction online and all the proceeds from the sale will go to the Evening Standard’s Dispossessed Fund.
The Dispossessed Fund helps grassroots charities tackling poverty, inequality and exclusion across the capital. It works with an array of worthy projects with 85 groups in 23 boroughs, including Angell Town, their flagship estate in Brixton.
Lots of celebrities have already signed up to the #ShoesForDispossessedFund Shoe Amnesty and donated their shoes – Dame Judi Dench, Joanna Lumley and Dame Helen Mirren to name but a few. But it’s not just for celebrities, everyone can donate or bid for shoes in the auction and 100% of the money raised goes to this great cause.
So how can you help?
1 Donate to our shop. Donate a pair of hardly used (or unused) shoes to our pop-up shop in Shoreditch - .67 Redchurch Street, London, E2 7DJ. You can even get a 20% discount on a new pair of Miista shoes as an incentive to donate a pair of your shoes.
- Donate by post. You can donate by post to our offices – Miista Shoes, Ground Floor, 24 Shacklewell Lane, London, E8 2EZ
- Share it on Social Media. Let all your friends know – before you send your shoes take a picture with them and share it on social media: “I'm giving a pair of shoes to @miistashoes @standardnews #ShoesForDispossessedFund #charity WEBLINK IN HERE
- Bid for Some Shoes. Have a look on the auction site – http://www.ebay.co.uk/usr/miistashoes and bid for some shoes on the charity eBay page.
- Donate Direct to the Charity. Or you can also donate to the fund directly by giving here http://www.dispossessedfund.org.uk/donate.aspx
Thank you all for your generous donations.