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September 19

Miista Sustainability Film: The Bottle Caps Effect

By Oriana Kubinska

It is climate week in New York and last night we launched our new bottle cap heel, which is created using 50% recycled plastic. Our makers in Spain and our founder Laura have developed this piece, which is a knowingly ironic but a beautifully crafted heel. 

Miista Bottle Cap Heel


The inspiration came from stepping on a plastic bottle in the street and thinking about the implications that waste has on the environment. Our bottle cap heel on the mule acts as a message and to our customers, to consider plastic waste and human consumption in our current climate. This is something we are so excited to launch, and we hope it will have a lasting and positive impact. 

 

Bottle Cap Heel

The heel was launched alongside our new sustainability film which explores the process of how the bottle cap shoes are created. The focus of the film is our craftspeople, who craft each individual shoe with their bare hands. We wanted to pay homage to a highly skilled community of people who have been upholding Cordwainer traditions since the 19th Century. 


We hope by watching the film you can see the skill behind the creation of each individual shoe and their quality- something that is to be worn, loved and made to last.

 
Miista Botle Cap
We would like to thank all of you who came to the event. It was great to have the opportunity to chat with you all about how all brands need to be moving towards a more sustainable future.
If you have not had a moment to come and see the concept pop-up store please do pop down to 213 Bowery, Lower East side. We are open from 11am-8pm until the 6th of October. The store's purpose is to personalise the digital experience by making online shoe shopping more convenient. We have the best styles from our AW19 collection for you to try on and to help you find the right fit. 
You will be able to purchase them at the space and they will be sent to you for 48-hour delivery and we are offering a 15% discount.
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