Paris Fashion Week - AW19 Launch Party
It’s Paris Fashion Week and to launch our AW19 collection & sustainability project, we invited some friends to celebrate at our Paris store to celebrate.
AW19 loading..is a self-aware collection designed to re-engage and reconcile natural materials with technology, in appreciate of collaboration, creativity and craftsmanship. No innovation is possible without people who co-create. We worked with our craftswomen to incorporate experimental materials into sophisticated but wearable designs.
This season we showcased our bottle cap heel, which is created using 50% recycled plastic. Our makers in Spain and the Miista team have developed this piece, which is knowingly ironic but a beautifully crafted heel.
The inspiration came from stepping on a plastic bottle and thinking about the implications that waste has on the environment.
Our bottle cap heel on the mule acts as a message to our customers and to the market; to consider plastic waste and human consumption in our current climate. This is something that we are excited to launch this year, and we hope that it will have a lasting and positive impact.
Creativity is at the forefront of every design process at Miista, this goes hand in hand with collaboration and craftsmanship. Whilst the evening was a presentation of our AW19 collection and launching our sustainability project, it was also a moment to celebrate and give thanks to the people we continue to collaborate with.
Those who attended were even lucky to have a sneak preview of our SS20 collection, we are excited about what is going to come. We want to thank all of you for joining and contributing to a special evening.