Miista brings together opposites in deliberate juxtapose; embodying an elegant balance in the unusual through an informed marriage of design, material and craft.
I grew up in Galicia, Northern Spain - but before long my eyes grew too wide. I packed up and moved to London’s East: Hackney, looking to perfect my craft and by 2010 I felt I was ready to start my own label. We launched Miista with the intention to play with shapes and materials without sacrificing quality, wearability or price - and we have been designing shoes from our East London studio ever since.
Miista unites the nostalgia of my rural Spanish heritage with a modernist female sentiment, translating cinematic, surreal, and retrospective inspirations into timeless styles rendered in Italian leathers and unexpected materials. It’s a pastiche of all those childhood memories of a beautiful farm on the Atlantic coast of Galicia, dropped like a stranger into a contemporary East London setting.
Although we have expanded a lot since 2010, growth has been organic and we’re still an independent company with a small, passionate team - but the core of our vision and success are our craftswo/men in Alicante, Spain; home to a highly skilled shoemaking community that has been upholding tradition since the 19th century."
- Laura Villasenin, Founder