Miista brings together opposites in deliberate juxtapose; embodying an elegant balance in the unusual through an informed marriage of design, material and craft.
Miista was founded in 2010 in London’s East End by Galician born Laura Villasenin. The brand was launched with the intention to play with shapes and materials without sacrificing quality, wearability or price - and we have been designing shoes from our East London studio ever since. Miista unites Laura’s nostalgia of her rural Spanish heritage with a modernist female sentiment, translating cinematic, surreal, and retrospective inspirations into timeless styles rendered in Italian leathers and unexpected materials. It’s a pastiche of all those childhood memories of a beautiful farm on the Atlantic coast of Galicia, dropped like a stranger into a contemporary East London setting. Miista encourages an immersive environment of collaboration and creativity, allowing for our social and company goals to be achieved. Our aim is to continue creating, designing and locally crafting beautifully made products, while we also work with other stakeholders to improve the state of the world.
MIISTA brings together opposites in deliberate juxtapose; embodying an elegant balance in the unusual through an informed marriage of design, material and craft. All our materials are locally sourced from Italy and Spain. Although we have expanded a lot since 2010, growth has been organic and we’re still an independent company with a small, passionate team - but the core of our vision and success are our craftswo/men in Alicante, Spain; home to a highly skilled shoemaking community that has been upholding tradition since the 19th century.
We always strive to continue launching products that offer real value. Real value comes not only from discerning planetary needs and opportunities for progress; but also from exploring the unique strengths created through collaboration. In our Miista sphere we consider the importance of collaborating not only with our crafts(wo)men and suppliers, but with other industry creatives and artists.
We aim to strengthen our relationships with creatives and friends, whilst constantly innovating within the realms of Miista. But no innovation is possible without people who co-create. We experiment with materials, develop new making techniques and turn our initial sketches into sophisticated but wearable designs. Transforming the unfeeling with emotion, into the familiar: made for life. We aspire to create not only beautiful pieces, but to create content that is thought provoking and allows expression.